The history of fashion designer Giorgio Armani is intriguing and fascinating. The Italian designer is famous for his menswear collection.  He started his career in the military and afterwards he became a window dresser at one of the department stores in Milan. He worked his way up in the industry, from buyer to freelance designer. It enabled Armani to explore his creativity and gain experience. Before he started his range he new the pros and cons of the business.

During the summer of 1976 the first menswear collection was launched. He became famous in 1979 when he introduced his range to the US market. Armani realized that although style is important that affordable prices are maintained.  What made his label unique was the marketing strategy he used. His early advertising methods were seen as new and unconventional.

Armani started to provide costumes for the film industry in the 1980’s. This gave him the edge to expand his range. You are now able to buy sunglasses, socks, jewelry and skiwear. Throughout the 90’s his collection became more popular. He has won numerous awards. Technology is used to keep abreast with the customers needs. The first fashion show broadcasted live on the Internet was done by Armani. The trend was set by the company and other fashion house followed. You are now able to log in and witness almost every show from the different designers.

Sport is one of his favorite past time hobbies therefore it was no surprise when he was chosen to design the outfits for the English football team. He even is the president of one of the basketball teams in Italy. You are also able to purchase CD’s and flowers from his most recent explorations. If that is not enough, he decided to extend the makeup and furniture divisions.

The history of fashion designer Giorgio Armani is only starting now. He is venturing into new arenas and combining it with his design background. In 2011 the completion of Armani resorts and hotels exclusively decorated by the icon himself will make him part of the hospitality industry. The man is unstoppable. Every year he grows his empire to new heights. Giorgio Armani makes sure that everyone is aware of the label, not only through his clothing but also the through the other ranges. When you pick up soap in a hotel the possibility of it being an Armani is good.