Street Wear Clothing: A Multi-Million Dollar Industry

Fashion on the streets is an ever-changing entity and its diverse look and bold statement are in demand more than ever. From Paris to Milan the big names in fashion get many of their ideas from researching what people in the streets are wearing. is not only influencing top designers, but is also a multi-million dollar industry. What ? An easy definition would be any fashion that is derived from what is currently hot in both pop culture, and in the underground. It was first introduced as an alternative to buying clothes at department stores that all had the same look to them. Since then the fashion and look has really taken off and grew at an exponential rate.
is diverse and sometimes hard to identify. It encompasses anything from leather and spikes of the punk movement to tie dyed t shirts of the hippie movement and beyond. Combat boots, certain styles of canvas shoes, and other accessories can all be included as street wear. It is so diverse that there is no one style of fashion that defines it. The fashion is always evolving as people’s tastes change and fads come and go. T-shirts with familiar logos of past decades are also incorporated into street wear clothing since certain trends of the past are quickly becoming more and more popular in modern culture. The future of is ensured as long as there are consumers willing to wear clothing that pushes the envelope of conventionality and makes a bold statement. Large department store chains around the world are now seeing that this style of clothing should be taken seriously and have opened their shelves and racks to house some of the hottest current fashions on the market today.
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Dickies Femme, In Street Wear

Street wear is a popular trend of fashion usually worn by young teens, Hip Hop aficionados, and those who appreciate a cool and comfortable clothing line. The Dickies female apparel is filled with street sense. The clothes are sewn with inseams and are mostly made from cotton and spandex. Made with classic, vibrant colors and having the brand name as the main clothing print often, the Dickies street wear exudes trendy and sharp clothes for the ladies.
The most sought after of the women’s tops are the singlets and the fleece hooodies. Hoodies are a more hip and trendier version of jackets and coats that are well to pair with jeans and sneakers. Dickies fleece hoodies come in a variety of cool colors and sometimes with an embroidered print of the brand name, while the singlets are really sexy and comfortable spaghetti strapped tops that come in soft and pastel colors. Tank tops such as these are a necessity in street wear as women like to wear them as an inner top or a compliment to jackets and hoodies. The brand’s vintage shirts and sleeveless tanks are also popular for it’s fine fit, fun prints, and soft fabric.
Dickies street wear pants and shorts are also very slick and trendy, usually made in classic hues of red, blue, and khaki shades. The two back welt pocket pants and the low rider work pants for example, are more of the tapered and casual street bottoms. These ladies bottoms are very flattering around the hips and comfortably loose below. Meanwhile, the pull-on legging skinny jeans are more lady-like and lustrous. They too are hip hugging, low-rise, and are designed in zebra prints or plain red. The Reva Knicker in Houndstooth is the top clothing item in women’s street wear. These capri pants come in small black and white plaid prints and front slant pockets, and are made to flatter your hips and legs. It’s a sure compliment to sneakers, vintage tees, tank tops, and even with non-street clothing styles.
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Papi’s Market: Online Street Wear Magazine

Papi’s Market is a lifestyle brand that caters to fashion forward individuals who would rather transcend fashion with pure ideas than follow mediocrity. Our followers include die-hard sneaker heads to trendy fashionista’s that want to stay up to date with what’s new in the fashion capital of the world, New York City.
The specific market targeted by Papi’s is one called “street wear.” The “street wear” culture is one dominated by persons who embrace their individuality. The culture emulates such celebrities as M.I.A., Kid Cudi and Kanye West in that they pair urban styles such as Jordan’s and Supra’s with complementing high-end looks from labels like Alexander McQueen, Adidas Y-3 and Louis Vuitton. Most recently, the culture has evolved from “street wear” to a more classic everyman style. This has allowed for more individuals to join the movement and enjoy the freedom of such a club.
Papi’s Market embodies this culture by bringing the preferred looks of the men and women that make this group up to one place. With us a sneaker head can get their fix of Creative Recreation’s and Common Projects, by reading up on the latest sneaker releases. A hipster can come by and catch up on what new street art displays are taking place in the city. A diva can search for the newest heel releases from Christian Louboutin and find out where she can get them. A DJ can listen to and download the newest songs for his next party. Such a hub has not been seen in this community, which is why Papi’s market was created, to fill the gap.
Papi’s Market caters to this niche group in 3 ways, a magazine/blog, clothing label and soon to be opened retail store. These 3 segments of Papi’s business go hand in hand. The magazine features topics ranging from sneakers to fashion, to music to accessories and street art. These are all things that will be displayed at the store, online and in person. Our loyal followers follow Papi’s through the magazine because of its colorful articles and exclusive content. Being deeply rooted to this society also gives Papi’s a sense of belonging and trust amongst this particular market giving us preferential treatment due to its legitimacy to the culture.
Unlike other magazine/blogs featuring “street wear” culture, Papi’s Market also caters to the women of the group, which drastically sets us apart. In a market dominated by men, women of this culture have taken a back seat. Papi’s seeks to make them equal by featuring products that appeal to them like shoes and tees from “street wear” designers like Married to the Mob or Chinese Laundry. By staying within this realm the magazine sets itself apart by not including stories about generic brands that could be sold at stores such as Macy’s.
By cultivating strong relationships within the industry and keeping our ears to the streets, Papi’s Market is able to provide up to date information to our loyal fan base. All in all, Papi’s Market is the one stop shop for everything new and popular in the New York City “street wear” scene.
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